How You Will Benefit

Discover how marketing communications works , how to create communications objectives , which media tools to use, how to manage your creative agencies , how to get your marketing budget agreed and much more on this marketing communications skills 'small group' training workshop.

Course Overview

An introduction to integrated marketing communications

• Background to marketing communications
• Where does marketing communications fit into a marketing plan?
• Integrated marketing communications model
• 4 P's

Integrated Marketing Communications Strategy

• Setting communication objectives
• What should you communicate?
• Marketing communications techniques

Which media tools to use?

Advertising

Direct Mail

PR

Radio

Magazines

Internet

Sales Promotion

• Promotion effectiveness
• Timings
• Writing the plan
• Marketing communications template

How to manage creative agencies

How to set the marketing budget