How You Will Benefit

Discover what public relations really is , how to create your own public relations plan , define your key messages , learn techniques for successful idea generation , how to write a press release , gain press release samples and templates , evaluate your PR and much more on this public relations skills 'small group' training workshop.

Course Overview

What is PR?

The Truth about PR

What PR is not – the difference between PR and Advertising

Case Studies: BT; Gambling Bill Campaign

What PR can do for you

• Fundamentals of the PR process and PR strategy
• 9 stages of effective PR Planning
• How to understand your current positioning

Case Study: Yorkie

• Defining your PR objectives

Case Studies: Political Campaigns; BT

• Defining your Audiences
• Defining your Key Messages

Case Studies: New Labour; Direct Line

• Selecting target media
• Idea Generation

Case Studies: Which Car?; Peugeot; Powergen

• Successful ideas for PR
• Small business public relations

Putting it all together for an Effective PR Strategy  

Setting up your PR Program

How to Write a Press Release

Press Release Samples and Templates

• New Product/Service Launch
• New Appointments
• Charity
• Industry Announcement
• Business Expansion
• New Business press release templates
• Survey

Media Packs

How to get Feature Articles

Top Tips for Getting the Most From Journalists

Writing a Query Letter

Writing a Pitch Letter to Editors

PR Evaluation

Your PR Strategy Outline and Feedback to Delegates