How You Will Benefit

Discover a practical marketing planning process , how to set marketing objectives , prioritise your product / service portfolio , develop marketing strategies, create a one-year marketing plan and much more on this how to write marketing plans 'small group' training workshop.

Course Overview

Conducting a marketing audit

•  External audit

• Internal audit

•  Competitive analysis  

Putting it all together

Completing a SWOT analysis

How to set marketing objectives

Developing marketing strategies

How To Prioritise Products / Services For Maximum Return

Product Strategy

Pricing Strategy

Distribution Strategy

Promotional Strategy

• Public Relations Strategy
• Advertising Strategy
• Direct Marketing Strategy
• Sales Strategy
• Services Marketing

The one year marketing action plan

• Sample marketing plan
• Developing a comprehensive marketing program
• Marketing return on investment

Marketing Budgets