How You Will Benefit

Discover what marketing is , how to segment your marketplace , set marketing objectives and marketing strategies , learn how marketing communications works , the promotional tools available to you, marketing tips, gain a 1-year sample marketing plan template and much more on this marketing basics 'small group' training workshop.

Course Overview

An Introduction to Marketing Principles

Marketing Basics

What Marketing Is

Business Environment

Understanding External Factors which affect you

Understanding the Capabilities of your Business

SWOT analysis

Market Segmentation - not one market but many

Matching our Offer with the Needs of the Marketplace

4 P's - Price, Product, Promotion and Place

An Introduction to Marketing Principles

• Setting marketing objectives
• Setting marketing strategy

An Introduction to Marketing Communications

Background to Marketing Communications

Where does Marketing Communications fit into a Marketing Plan?

The Marketing Communications Process

• Advertising
• Sales Promotions
• Public Relations
• Personal Selling
• Telephone Sales
• Direct Marketing
• Pay Per Click
• Google

How to set the marketing budget

Your 1-year sample marketing plan template