How You Will Benefit

Discover how to grow your business with Adwords , what Pay Per Click (PPC) is , why it's the most important development in marketing this decade , how to create a Google Adwords campaign in 30 minutes, google adwords tips, create a real live Google Adwords campaign in the classroom! and much more on this pay per click training 'small group' workshop...in only 1 day!

Who Will Benefit

• Marketing Managers
• Marketing Executives
• Sales Professional
• Business Owners
• Online Marketers
• Anyone responsible for driving traffic to websites through online marketing

Course Overview

Why Google Adwords is the greatest innovation in marketing since the birth of the internet

• Business benefits of Pay per Click (PPC) search advertising
• Basics of Google Adwords
• How Google Adwords works in principle

How to identify your most effective keywords for an Adwords campaign

• Why choosing the right keyword phrases is critical to PPC success
• How to discover the most powerful keywords phrases for you
• Discover the volume and popularity of your keyword phrases

Planning and structuring your PPC campaigns

• Setting objectives, goals and measurement of your PPC campaign
• How to build in flexibility to evolve and grow your campaign over time
• How to monitor and track your PPC campaign effectiveness
• How to set up and structure a campaign on Google AdWords

Setting bids and bid management strategy

• How bid management works differently across PPC services
• Select the most powerful bidding strategy for your PPC campaign
• Top bidding tactics, tips and techniques
• Third-party automated bid management tools

The importance of writing compelling ads and landing pages

• Write the most powerful words that increase Click Through Rates (CTRs)
• Minimise Cost per Click (CPC) AND maximise ROI with better ad writing
• How targeting and relevancy boost conversion rates
• How to optimise landing pages to increase conversions from PPC
• Using effective ‘Calls to Action' within both PPC ads and landing pages

Getting the most from your marketing budget

• Optimisie ad position and conversions for maximum return on your investment
• Slicing, dicing and filtering out unwanted keywords and underperforming ads