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Direct E-Mail Marketing training

Duration: 1 Day (10 am to 5 pm with one hour lunch break)

Cost: $ 799 + HST

Course Outline

For a comprehensive 2-day introduction to online marketing, book this Direct Email Marketing training course with our 1-day Search Engine Optimisation training course.

Do you ever have a need to contact your clients or prospective clients by e-mail but want to present information on your products or services graphically? If so this is the e-mail marketing training course for you.

Course Objectives

This comprehensive 1-day E-Mail Marketing training course covers all of the technical, legal and design considerations that you will need to take in to account in order to plan and execute a successful e-mail campaign.

Course Content

What is an HTML email?

Why send HTML emails?

  • the benefits of email in general
  • what is email good for?
  • Why use HTML emails?

Explaining some of the Jargon

  • Acronyms in the HTML email world

Knowing your target audience

  • customer relationship management
  • understanding your audience

Managing an email campaign

  • the mailing list
  • list management
  • bounced email
  • subscriber information
  • angry subscribers
  • worthless email addresses
  • contact strategy
  • viral marketing
  • incoming email
  • autoresponders
  • factors that affect the response
  • guidelines for good email practice

Tracking

  • why track?
  • links
  • visitor statistics

Sending out the email

  • Sending out the mail yourself via your own ISP
  • Using an ESP Email Service Provider
  • The recipient fields

Legal & Related Issues

  • Data Protection & Privacy
  • The Directive on Privacy and Electronic Communications
  • Additional information

Composing your HTML email content

  • Before you start
  • Web design principles
  • Subject
  • Content
  • Newsletters / e-zines
  • Style
  • Layout
How to send a basic HTML email
  • using Outlook Express
  • basic HTML
  • basic HTML email source code
  • basic HTML layout using tables
  • useful HTML commands

Images

  • image formats
  • image sourcing
  • image manipulation
  • keeping the file size down
  • animated gifs
  • background images
  • tracking image
  • blocking images

Technical Considerations

  • HTML
  • Active scripting: Javascript, ActiveX, VBScript etc
  • forms
  • CSS
  • rich media content
  • general guidelines

Understanding Email Headers

  • what are headers
  • viewing the headers
  • the source code
  • MIME
  • a MIME example
  • some common MIME headers
  • writing your own headers

Limitations

  • text only views
  • web based clients
  • AOL
  • if all else fails

How to send an HTML email – summary

Testing

How to avoid being seen as spam

  • by your isp
  • by other isp's
  • by viewers

The 7 sins of HTML email

Conclusion

Course Prerequisites

  • This course assumes familiarity with the use of a computer keyboard and mouse, and Microsoft Windows based products.
  • It also assumes that the participant has browsed the web with a browser such as Netscape or Internet Explorer.

 

For more information on above cource, please call us at 647-271-3330 or e-mail to support@train4career.net